Over the past 14 years (it’ll be 15 in January), we’ve grown. A lot. We’re serving more schools, more businesses and more events than ever before. We’re showing up at weddings and public housing developments, in office kitchens and at concert venues. And with that growth came a simple truth: our old website just wasn’t cutting it anymore.

So this past winter, Team Boot decided that our site was due for a digital refresh. Not just to make things prettier (though we think the new iteration is easier on the eyes), but to make it easier for you — our clients, our community, and our compost-curious neighbors — to find what you need to take action!

Here’s what we set out to do with the rebuild:

1. Make it easy to use. Whether you’re a homeowner ready to adopt composting into your daily life, or a business owner looking to make your company more sustainable, we want you to find what you need quickly and easily.
2. Tell our story better. Bootstrap isn’t just a composting company — we’re part of a bigger movement for climate solutions, waste justice, and community resilience. We wanted the new site to reflect the full scope of our work, our impact, and the values that drive us.
3. Create a foundation for what’s next. From educational resources to blog content (like this post!), the new site is designed to grow with us and you.
   

How We Did It

Building a website isn’t unlike building a compost pile — it takes the right inputs, ongoing attention, and a healthy dose of collaboration. We started by:

1. Partnering with designers and developers to create a site that not only looks like Bootstrap, but functions like a true digital tool: high-performing, resource-rich, and built with user experience at its core.
2. Listening to feedback from clients, staff, and supporters who’ve navigated our old site — what worked, what didn’t, and what was missing.
3. Overhauling our content to be clearer, more helpful, and more aligned with our mission. That includes real photos from our work in the field, up-to-date service details, client testimonials, and impact stats that show what your food scraps are really doing.

What Makes Our Website “User-Friendly”?

Good design isn’t just aesthetic — it’s functional. Here’s some of the less sexy but very important stuff we prioritized:

• Clear paths to action: Residential users can now sign up directly. Commercial users are guided to smart intake forms so we can tailor service to their needs.
• Mobile responsiveness: Because many of you are browsing from phones during your commute, lunch break, or trip to the farmers' market.
  
• Simplified navigation: Fewer clicks, better menus, and a more intuitive experience.
  
• Fast load times: Nobody likes waiting. The new site is optimized for speed and smooth performance.

What’s Next?

This blog is just the beginning. We’re committed to offering more than just a service — we want to offer value every time you visit our site. Here’s what’s on deck:

• Regular blog posts covering composting tips, sustainability trends, and behind-the-scenes looks at how Bootstrap operates.
  
• Downloadable resources for schools, workplaces, and event planners.
  
• Stories from our community — you, our composters, who are helping make climate action practical and powerful.

And yes, more website updates and features in the pipeline!

Explore. Share. Grow with Us.

We built this site for you — and we want it to be as helpful, honest, and community-driven as the compost we generate. So go ahead, take a look around. Sign up. Learn something new. Send it to a friend. And if you spot something missing or have an idea for what you'd like to see, don’t be shy — we’d love to hear from you! Because just like a good compost pile, this is a living thing. And it's only going to get richer from here.